I got this idea for a list of Digital Marketing terms and explanations from one of the safelist mailers I use – 1-2-3-list.com – and thought it was such a good idea, I would…er…steal it. So, first of all I better say “Thank you, 1-2-3-List” for giving me the idea.
Key List Marketing is another one of the safelist mailers I use on a regular basis and I have to say I like it. Read on to find out about the many advantages of using this great safelist.
The Best Bits about Key List Marketing
There’s quite a list here so you might have to bear with me (or you could just stop reading, click the image above and sign up now!)
Key List Marketing is one of the few safelists that actually has a PTC (Paid To Click) page. Sadly, there are not that many ads there so don’t join for this reason. It is no ClixSense or Buxvertise, that’s for sure. However, I am one of these ‘glass half-full’ type of people so I look at PTC ads as unexpected bonuses when they appear.
There Are Some Great Weekly Competitions
Next, it has a Top Promoters competition that runs every week. Why I particularly like this is that you don’t have to get any referrals (although it’s great if you do, obviously). No, for this competition, all you have to do is show your link to as many people as possible. Every time someone sees your link, you get two points. If you are the top promoter at the end of the week (Sunday evening/Monday morning), you get a prize. Funnily enough, while I was looking around the site trying to find out what the prize was, I discovered something. You can earn more points for promoting your link on particular sites, which is even cooler. Remember, you don’t have to refer anyone, you just have to show your link.
Another competition that Key List Marketing runs is a weekly jackpot. This is about points as well, but there are many more ways to earn that just promoting. Please ignore the links in the image as they are not active.
Finally, the last thing I like about Key List Marketing is the credits that you earn for each email opened. These start at a respectable 20 credits and increase the more you open. I realise that the point of these safelist mailers is to get us to upgrade. However, I feel much more inclined to upgrade when I feel that the owner is being generous. When I think the owner is being stingy, by giving only a few credits per email, I feel less inclined to upgrade.
The Bad Bits about Key List Marketing
Key List Marketing’s missed credits page is extremely annoying. You get a list of unopened emails. Then, you click on the first subject line and another page opens up (but not the actual email). Then, you have to click on the link in the email and, finally, the email which earns you the credits opens up. Many safelists allow you to go straight from subject line to email, which I think is eminently more sensible.
The other disadvantage of the above is that Google Chrome has a very useful little extension called ‘Linkclump’. This allows you to select multiple links to open at the same time. Okay, this works with Key List Marketing, but the point is that it doesn’t speed up the reading of emails, which is what you want to achieve when using ‘Linkclump’.
Another slightly annoying thing is that you can only open five emails at one time. It’s only a little thing but it slows you down. The difference between opening five and ten, which many safelist sites let you do, is quite surprising. On top of this, the script that Key List Marketing uses sometimes gets a bit confused so that, while you think you have five emails open, Key List Marketing thinks you have six, or even seven, so you will only be able to open three emails at a time!
Finally, if you are into Zubees, you won’t find any here. I collect Zubees all the time, although I have to confess I am not quite sure what to do with them, and if you do too, then you will be missing out.
Remember! It’s All About the Numbers
And that’s it. As with all safelists, it’s a numbers game. If you can stick at emailing to thousands of people every day, knowing that you will only succeed a couple of times, then safelists are for you.
And don’t make the mistake of thinking that ‘only’ a couple of successes a day means it’s not worth doing. If I get a couple of people signing up to my favourite program, TrafficWave.net, every day, I am extremely happy, because it means I’m well on my way to reaching my goal of $88,000 a month! Put your info in the box below for more great news about TrafficWave.net.
Today, I’d like to do a little run through of State of The Art Mailer, which will be known as SOTAM from now on, for obvious reasons.
State of The Art Mailer Is One Serious Mailer
State of The Art Mailer (Sorry, SOTAM), which has been online for SIX years, is a mailer with 30,000 plus members. One of the reasons I like SOTAM so much is that it is not like all the other mailers out there; even its website is unusual. Of course, you might be reading this in the future when it has been copied by a bunch of other people but at the moment, it stands out from the others in almost every respect.
It has some of the usual features of other mailers too, though. It has different levels and these levels tell you how many members you can send an email to. The image below is a screenshot of my homepage. I’m at the bottom as I haven’t upgraded yet (and tell you why in a minute). As you can see, I can mail 500 members every five days, which is a longer wait than most but not as long as some.
Golden Solo Tickets Are Golden
One way you can upgrade is to use credits that you have earned by reading emails, which ranges from 10 to 15. The problem with this is that I never reach the required amount of credits. Well, I do, but I never use them because I am always spending them on Golden Solo tickets, and that was me segueing in to what I think is one of the best things about SOTAM.
Golden Solo tickets are tickets that allow you to email your offer to 30,000 members. There are two ways to get a ticket. The first way is to buy one. Below, there is an image with the prices for 1, 5, 10, and 20 tickets. You can also see that SOTAM says you will get nearly 1000 visits per Golden Solo ticket (with the usual disclaimer, of course). The second way is more fun and is the reason why I never have credits to level-up.
Every day, SOTAM sets you a target to read all your emails so that you have less than 10 remaining in your inbox. If you achieve this, you then get one chance to win a free ticket (see image below). But that’s not all! You then have the opportunity to read Extended Ads. If you read 100 Extended Ads, you will get a second chance to win a ticket.
Time-Bonus Banner Ad Time
I think this is a very cool feature but you may be asking why I blow my credits on extra chances to win a Golden Solo ticket. Well, I’ll tell you. If you don’t win (and I haven’t yet) you get your entries converted into hours that can be used to show you banner(s) on SOTAM. Take a look at the shot below of the Time-Bonus Banner Ad time.
One annoying thing is that I have allocated 50% of my Banner Ad time to my banner but it doesn’t seem to be working, and I haven’t worked out why. Still, it’s hardly a game-changer so I’m not over bothered.
There is also something called Button Escalation. I was going to tell you all about it but then I remembered that the guys at SOTAM had done a video all about it, so here it is.
There are many other features, that I won’t go into now, which make State of The Art Mailer one of the best mailers around and explains why it has been going so long. Personally, I love it and I feel it is really worth the time. If you’d like to check it out, here’s the link, or just click the Golden Solo Ticket below.
There seems to be quite a lot of confusion about whether safelist mailers are worth the effort or not, so I thought I would add my twopenneth worth to the debate and give my opinion about why I think safelist mailers are still worthwhile.
First of all, we should have a look at some statistics but before we look at statistics I need to write a quick disclaimer. All the statistics in this article are based on my own results and research. They should be taken only as a guideline and should in no way be taken as a guarantee of your own future earnings. Okay. That’s the boring, legalese BS out the way. Let’s continue.
The Downside to Safelist Mailers
Getting your emails opened (and acted upon) is one of the hardest things to achieve in email marketing. The problem with safelists is that they’re not like traditional email marketing. With traditional email marketing, you are sending emails to a list of subscribers that know you and, if you’ve done your job well, trust you.
With safelist mailers, you are sending emails to a list that don’t know you from Adam. Worse still, a lot of people who use safelist mailers are only doing so to earn credits to send out their own offers and may not be really interested in what you have to offer. In fact, with the way many safelist mailers work, they might not even be reading your offer.
A quick aside. This above is not always true, of course, or I wouldn’t even be writing this post. At the time of writing, I am promoting THW Global Advertising and I have managed to build a seven-level downline of nearly 600 members only using safelist mailers. However, this is an exceptional result to an exceptional program and should in no way be seen as something that happens often.
Safelist Mailer Open Rates
So let’s get back to those statistics. A really good open rate is around ten percent. I’m going to put this in to context for you to understand why this number is so good.
I belong to a safelist called Simple Safelist which has 5149 members. Each Bronze (free) member can send out an email once every two days. That means I could receive 2574 emails every day and that is just from one safelist. Of course, I am not a member of just Simple Safelist. This is because each safelist has a downline builder so I have joined each safelist in the downline builder. Here is a list of them and how many members they have.
- 100 Percent Mailer (14,689)
- Active Safelist (17,839)
- Ad Tactics (9,000)
- Ad Troopers (1,500)
- Avalanche Safelist (1,500)
- Bweeble (2,000)
- Downline Builder Direct (20,000)
- Downline Maxx (11,000)
- Elite Safelist (16,839)
- Email Hog (2,000)
- Equus Safelist (3,000)
- European Safelist (16,223)
- Global Safelist (5,000)
- Golden Op Safelist (6,000)
- Got Safelist (5,500)
- HotList Mailer (5,914)
- List Building Maximizer (5,701)
- List Joe (1,000)
- The Mail Bag Safelist (13,372)
- Marketer Safelist (4,897)
- Outlaw Mailer (1,300)
- Pinnacle Ads (1,937)
- State-Of-The-Art-Mailer (1,500)
- Traffic Pro List (6,640)
- TWE Safelist (3,881)
- Your EZ List (8,440)
Okay, so that’s 26 safelists with a total membership of 186,672. Even if free members could only send one email a week, that is still far more emails than I could possibly read, which is why a 10% open rate is very good indeed. Having said that, you really shouldn’t fixate too much on open rates or click-through rates anyway. As I said above, because a lot of safelist mailers don’t force people to stay on the page, many people are not even looking at your offer, let alone reading it.
It’s All About The Numbers
So why do I think safelist mailers are a good idea? Well, it’s a numbers game. The more emails you send, the more people will see your offer. Yes, as I said above, lots of people are not reading your offer but there are still many people who are. In fact, just before I started writing this post, I checked one of my favourite programs that I am constantly promoting, TrafficWave.net, and I had received another signup from one of my safelist mailer emails.
One of the other major problems with safelist mailers is that to get enough credits to send emails, you need to read lots of emails. This is a real pain. One way you can stop all that email reading is to upgrade. This vastly cuts down the amount emails needed to be read but it costs. If you would like to upgrade but have limited funds, I would suggest you upgrade Simple Safelist to gold. If you are not a member yet, you will get a nice OTO when you do. If you can afford to take up the offer, I would do that.
The gold monthly upgrade is about $16 a month which is the other way to go. Join all the downline builder programs and then promote Simple Safelist as much as you can. Slowly but surely, you’ll get referrals and as they upgrade (in Simple Safelist and all the programs in the downline builder), you’ll get the benefits of more credits and, if they upgrade, more money too!
Don’t Go Over The Top
One last piece of advice. Don’t go crazy! Just joining Simple Safelist and the programs in its downline builder will give you more than enough to do and will give you more than enough safelist email marketing to get you going. Oh, and before I go, stick at it. This will work but it takes commitment. Don’t give up after a couple of weeks. Stick at it and you will see the results.
Please leave a comment below if you have anything to add to this post. Also, if you’d like to find out more about TrafficWave, sign up in the box below and I’ll send you some emails telling you all about it.